Day 000
The first drop lands at 12:01am Eastern. Nothing is for sale until then, and whatever appears here will be gone twenty four hours later.
01
Every night a machine reads the news from both sides of the Atlantic and makes one picture before morning. One story. One garment. Nobody sees it coming, including us.
02
It goes up at 12:01am ET and comes down at 11:59pm. Then it is gone, and the number is never used again.
03
No faces, no figures, no logos. Only objects, structures and weather. Every image looks like the morning after.
04
When the news is unbearable we don't make a picture. The drop becomes plain black with only the date. Those are the rare ones.